ATTORNEYS AT LAW
Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not what you have.
I need help and I need to know why you’re the people I should trust. Make me feel confident in asking you, safe in the knowledge that you’re the most professional, experienced, reliable and honest team I can find.
Make sure you talk about what I need, not what you have. Keep your focus on me and what you can do for me so I know that I’m important to you.
- John Van Doe
"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone."
Tell me what I'm going to get and why it's important » more
Simpy explain to me what I want to know. » more
Are you services complex? Explain them. » more
What are you going to give me that's different? » more
How does this service relate to me or my need? » more
What are the extent of your services? » more
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What do you want me to know? Give me confidence to read further – tell me how comprehensive it is, how it’ll give me what I need. I want to be persuaded.